“Succession” star Sarah Snook worries about how AI could end up being used and is calling for regulations to protect not just actors but all workers.
While speaking to the BBC’s Laura Kuenssberg about the SAG-AFTRA strike and negotiations, Snook said: “The main thing about it, what I find really frightening, is the AI of it all. “It’s just such an unknown landscape.”
The actress continued: “We need pretty strict rules to protect not just the acting industry around the world… if we could set a precedent for other industries around the use of AI that would be huge.”
“I think, you know, all the deep fake stuff that’s already available is frightening,” she added. “The guy who does the Tom Cruise videos…it’s scary. Scary. So imagine having a company that owns your image and your voice and, in the worst case scenario, produces all kinds of propaganda. There are no words that can describe how important it is to take care of this right now.”
The clip is a preview for Snook’s upcoming interview with Kuenssberg, airing at 9:00 GMT on BBC One.
The actress was referencing the work of visual and AI effects artist Chris Umé, who hired actor Miles Fisher to represent Cruise for a series of videos.
Despite potential pitfalls, Umé believes AI can be used for good. As a co-founder of the company Metaphysic, he was behind it the campaign of the Belgian Football Association It featured two deceased managers.
Much of the current SAG-AFTRA negotiations with studios hinge on the development of new AI guidelines. On Friday, the union told its members that it remains “far removed” from studio executives on the issue of AI (as well as actor compensation on streaming services).
The AMPTP has also opened up the possibility of abandoning negotiations until after the Christmas period if an agreement cannot be reached soon, a move that would have far-reaching consequences for both the planned 2023–24 television season and the planned 2023–24 television season schedule for film releases in 2024.