The team at OnePlus celebrated its 9th anniversary in China, and during the event we were presented with an official teaser for the upcoming OnePlus 11 flagship phone, which is expected to launch in early 2023.
Although we don’t see much in it the teaser (opens in new tab) (over GSMArena (opens in new tab)), we get a good look at the large camera hump on the back of the phone, complete with Hasselblad camera branding (that’s the camera company OnePlus has partnered with for the past few years).
A rough translation from the OnePlus post on Chinese social network Weibo suggests we’re on the verge of getting a “future performance leader” that will “challenge a lot of impossibilities in the industry” – so make of it what you will .
One company, two brands
At the anniversary celebration, there was a lot of talk about the recent merger of OnePlus and Oppo: Oppo is apparently investing large sums in OnePlus products as part of a “dual-brand” strategy for the future of the single company.
That means the Oppo-produced Find and Reno phones will continue to appear alongside the OnePlus line of handsets, although it remains to be seen how different the devices will be in the future.
We’ve already seen plenty of rumors and leaks surrounding the OnePlus 11, including renders showing the handset in black and green. OnePlus usually launches its flagships in the first few months of the year, but the teaser only says that the OnePlus 11 “will be released soon”.
Analysis: new year, new OnePlus
The first OnePlus phone debuted back in 2014, and in the early days the goal was simple: specs and build quality very close to the high-end flagships at a price point well below the iPhones and Galaxys on the market.
Over time, OnePlus has slowly moved away from this strategy, producing more expensive phones while also launching the OnePlus Nord series to offer mid-range phone buyers better value for money.
Now that the merger with Oppo is complete, it’s a chance for OnePlus to reset and decide exactly what it wants from its high-end phones. Launched in 2022, the OnePlus 10 Pro offered a mostly great experience at a reasonable price, but it had its flaws.
From what we’ve heard about the OnePlus 11 so far, it sounds like it’ll have the specs and polish to rival anything Apple, Samsung or Google have planned for 2023 – but as always, the price will come be decisive .
https://www.techradar.com/news/the-oneplus-11-has-appeared-in-its-first-official-teaser The OnePlus 11 has appeared in its first official teaser