The outgoing Cornish holidays boss describes holidaymakers as ‘damn tourists’ and ‘damn emmets’.

Cornwall’s outgoing holiday boss has slammed the “bloody tourists” who have flouted the region during lockdown travel in his warning about the future of Cornish tourism.

Malcolm Bell, who is retiring from Visit Cornwall next month, argued that tourism in Cornwall relied on attracting “friends and guests” – and forgetting the “damn emmets”.

He claims Emmets a Cornish word to describe holidaymakers who have flooded the region for two Covid-19 fueled summers because they could not travel abroad.

Mr Bell, 67, said he was frustrated with the tourists who were coming to Cornwall but “didn’t want to be here” even though the region had done so ‘made us the place we should be’.

The holiday boss argued his successor’s challenge will be to “attract friends, guests and tourists who get us” and “cherish us in a love of Cornwall and join us”.

Cornwall's outgoing holiday boss has slammed the

Cornwall’s outgoing holiday boss has slammed the “bloody tourists” who have flouted the region during lockdown travel in his warning about the future of Cornish tourism

Malcolm Bell, who is retiring from Visit Cornwall next month, argued Cornwall's tourism relies on attracting

Malcolm Bell, who is retiring from Visit Cornwall next month, argued Cornwall’s tourism relies on attracting “friends and guests” – and forgetting the “damn Emmets”.

Mr Bell, a native of Cornwall, argued that the region’s holidaymakers “fall into five categories” and that a tourism board must target those who would make a positive impact on the region.

“In my opinion, visitors fall into five categories — on one level you have friends, then you have guests, then you have tourists, then you have damn tourists, then you have damn emmets,” he said.

“The challenge we have is getting the friends, guests and tourists who get us and then trying to convert the damn tourists, but forget about the clumsy people who say, ‘Why did you do that didn’t you?’, ‘why didn’t you get that?’

The tourism expert explained how Britons, who normally travel abroad, have been forced to stay within the UK for their holidays during lockdown.

He explained that these tourists do not appreciate the effort Cornwall has made to make itself a holiday destination.

“Half the country went abroad. After you prevented them from going abroad, we ended up here with people who didn’t want to be here,” he said.

“In the 1970s people were in Cornwall because they couldn’t afford a proper holiday and there were a lot of chips on their shoulders and we felt that again in those two years. It had come around again.’

Mr Bell, 67, said he was frustrated with the tourists who came to Cornwall but

Mr Bell, 67, said he was frustrated with the tourists who came to Cornwall but “didn’t want to be here” even though the region “has made us the place we need to be”.

The holiday boss argued his successor's challenge will be to

The holiday boss argued his successor’s challenge will be to “attract friends, guests and tourists who understand us” and “appreciate us and share our love for Cornwall”.

Mr Bell said things had “now calmed down” but tourism boards were instead faced with tackling the “problems of success”.

“Especially last year should be a healing note, like burning your fingers as a kid, you learn not to do that again,” he argued.

“It’s great to have a good road system, but it opens us up, and the pandemic has opened us up to things that were quite difficult to deal with.

“But now we have to address the success issues. So we have to learn from these two years.”

He concluded: “It’s about targeting the right people at the right time of year.”

The boss's remarks were not well received by area councils, who branded Mr Bell's remarks as

The boss’s remarks were not well received by area councils, who branded Mr Bell’s remarks as “a bit aggressive”.

The chief’s comments did not go down well with area councils, who branded Mr Bell’s comments as “a bit aggressive”.

“I hate the words Emmet and Grockle,” Barry Jordan, Conservative councilor for Camelford and Boscastle, told The Telegraph. “They have no place in modern society.

“We welcome all tourists. Cornwall relies on tourism.”

David Harris, Conservative Councilor for Gloweth, Malabar and Shortlanesend, repeated Mr Jordan’s claims.

“The word Emmet has been used for years and historically means any tourist. He’s trying to put down a certain type of tourist,” he said.

“We all get tourists we’d rather not have, [such as] the bunch of boys on a bachelor weekend.’

“Cornwall has become very crowded and there are 10,000 people on the beach and you can’t get into the village.”

Mr Bell will step down from his position at Visit Cornwall next month. His successor has not yet been publicly named.

The outgoing boss issued a clarifying statement over the weekend, arguing his initial criticism wasn’t “properly communicated”.

“The point I made is that there are very, very few visitors who don’t like, love and don’t care about Cornwall and they are the ones who upset the locals and show no respect and are therefore negatively hailed ‘ he told The Telegraph.

“The point I was pushing was that a tourist board’s role must be to target its marketing and invite those who appreciate Cornwall to join us.”

https://www.soundhealthandlastingwealth.com/covid-19/outgoing-cornish-holiday-chief-describes-holidaymakers-as-bloody-tourists-and-fing-emmets/ The outgoing Cornish holidays boss describes holidaymakers as ‘damn tourists’ and ‘damn emmets’.

Brian Ashcraft

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