As millions of locked-down Americans went online during the Covid-19 pandemic, it looked like the possible start of a lasting change in consumer behavior.
Just like working from home and watching movies, shopping from home was a faster, safer, and easier alternative to going to a physical store. companies like Amazon.com PayPal Holdings Shopify and Wayfair and others made record gains when their share prices hit all-time highs in 2020 or 2021.
https://www.wsj.com/articles/the-pandemic-was-supposed-to-push-all-shopping-online-it-didnt-11650081652?mod=pls_whats_news_us_business_f The pandemic should push all purchases online. It didn’t.