TikTok Just Announced It Will Open A Restaurant Chain – Eat This Not That

Call it the art of imitating life, or something close to that. How to start viral recipe video inspiration group of social network users to experiment in their own kitchen has now transformed into a brand new restaurant chain.

Based on Business Insider, video sharing platform TikTok is planning to open several ghost kitchens across the US in the coming months under the name TikTok Kitchens. The virtual restaurant chain will serve up TikTok’s most famous dishes, meaning you’ll now be able to try these coveted concoctions without ever having to step foot in the kitchen — they’ll be made instead. Presented by professional chefs.

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You may have seen some viral TikTok food videos – you may even have cooked a few videos yourself. Had Grilled Feta Noodles caused a shortage of cheese in Finland, the Corn Ribs and Chips have “likes” in the millions, etc. All of these will appear on the TikTok Kitchens menu. That’s just the beginning, though – the company says offerings will change seasonally and based on trends.

Proving itself to be an enterprising person, TikTok has exploited the popularity of viral food videos and turned them into a take-out restaurant business. But the platform says the proceeds from the sale will go to supporting the creators of their #FoodTok content (though it’s unclear exactly how it will be used.)

Currently, we know that the platform plans to open 300 ghost kitchen locations in March and 1,000 locations by the end of 2022. These kitchens will operate from the locations of other national restaurant chains such as Buca di Beppo and Bertucci’s, and other restaurants nationwide can apply for the TikTok Kitchens trademark on their premises.

TikTok has partnered with Virtual dining concept, a company specializing in the development of virtual restaurants, about this venture. In the near future, GrubHub will be the main delivery partner of the concept.

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https://www.eatthis.com/news-tiktok-kitchens-launch/ TikTok Just Announced It Will Open A Restaurant Chain – Eat This Not That

Brian Ashcraft

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