TV Ratings September 14, 2023 – The Hollywood Reporter
With the opening game of the 2023 season, it achieved its largest viewership since switching to streaming.
The Philadelphia Eagles’ 34-28 victory over the Minnesota Vikings was watched by an average of 15.05 million viewers on Amazon’s Prime Video and local broadcast channels in the teams’ home markets, according to Nielsen. At around 2 million viewers, that’s the largest viewership since the weeknight NFL show moved to Prime Video last year and a 15.5 percent increase over the previous high: 13.03 million at last year’s premiere.
And according to a customized report that combines first-party streaming data with Nielsen’s national panel numbers, the game averaged 16.6 million viewers across all platforms (including digital platforms Twitch and NFL) and including desktop and mobile devices.
TNF Last season, Nielsen averaged about 9.6 million viewers, down slightly from previous years when the telecasts aired on Fox and the NFL Network (the latter of which ran a handful of exclusive contests). Amazon’s own game numbers, which combine proprietary data with Nielsen numbers, were slightly higher, but its gaming advertising business is driven by Nielsen numbers.
Nielsen had planned to include some first-party data Thursday Night Footballhas improved national ratings this season, but delayed implementing the combined numbers due to criticism from other NFL broadcasters and an industry group, as well as the fact that the plan had not yet received approval from the Media Rating Council, a regulator that accredits media measurement companies .
The higher number for Thursday’s game is what Nielsen calls a custom built-in live streaming report. It combines Nielsen’s panel-based measurement with data from Amazon’s first-party viewing signal, aggregated from connected TV devices.
