Twitter created “Blue for Business” to shed light on which accounts are connected to companies and brands
“We’re piloting Blue for Business, so starting today you’ll see company badges on select profiles. We’ll be expanding the program soon and look forward to adding more companies in the new year!” Twitter Product Manager Esther Crawford, announced in a tweet (opens in new tab).
But with more badges seemingly popping up every day, has Twitter verification become too confusing?
Twitter blue for business
The new launch means that some eligible companies can now share their brand logo with employees and/or employees, which sits next to their name (in a square shape) and any other certification mark, e.g. B. the @TwitterSupport account associated with the @Twitter account.
An article about the Twitter Business website (opens in new tab) states that eligible accounts may include executives, support handles, employees, teams, etc. Each affiliate is verified and linked to the parent account in a process where the company specifies exactly who to include.
The Blue for Business pilot program is open to an undisclosed “select group” of companies, with a wider rollout planned for 2023.
Another recent change sees business profile pictures changing from the classic circular thumbnail to a square one, which Twitter hopes will make it easier for users to distinguish legitimate business accounts.
Twitter has yet to announce if this will be a paid feature, as is the case with the latest round of blue verification ticks (known as Twitter Blue), which cost $8/£8 a month (or $11/£11 a month). month when a user registers on an iOS device).
In summary, a blue tick can mean either an old verified account or a paying Twitter Blue subscriber, while the gold tick denotes a business (which will also benefit from a square profile picture). Gray ticks denote specific profiles such as governments and media houses, while a square company logo means the account is linked to a parent company’s account. got it
https://www.techradar.com/news/twitter-blue-for-business-now-helps-you-track-down-your-employees Twitter Blue for Business now helps you track down your employees