Ulta’s Complexion Crush Foundation goes viral on TikTok

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With so many brands at Ulta Beauty—everything from Tarte to Chanel to Fenty—it’s easy to forget the in-house line. But the Ulta Beauty Collection is packed with makeup, skincare, and body products at an incredibly affordable price point. A fresh start is particularly lively. In fact, some of our favorite TikTokers are freaking out over Ulta’s Complexion Crush Foundation. The medium-coverage formula is said to be “better than the high-end shit,” even the $135 La Mer Foundation. Wow.

TikToker Kelly Rose Sarno used the app to admit she’s been monitoring her new favorite foundation. It really isn’t her fault. You haven’t been allowed to tell us yet! “I’ve literally been wanting to tell you guys about this foundation for weeks,” she says. “It just got released so I can finally share it.” Before giving the details, she applies the formula to half of her face. It fits in wonderfully. “We’ve hydrated, we’ve covered, we’ve evened skin tone, we’ve been non-blemish,” she says.

The foundation in question? The affordable Ulta Beauty Complexion Crush Foundation!

ULTA Complexion Crush Foundation

Ultimate beauty.

Of course, Mikayla Nogueria had to try. She started her career at Ulta Beauty and left the company to become a full-time influencer. She is shocked at how stunning the new foundation looks on Sarno. “The last thing on my mind you’d say Ulta Beauty,” she says, admitting she’s never tried the retailer’s line. “There’s just so much else to see!” she adds.

After mixing two shades to get her perfect shade (she’s very light!), Nogueria says Sarno was right. It is so good. “Kelly, that looks extremely good,” she says. “It works better than the La Mer Foundation. I’m shattered… it’s as good as the high end shit.”

At just $14, cheaper than many drugstore essentials, there’s no way Ulta Beauty will be able to stock every shade. All 26 shades are currently in stock. It also promises to be great for all skin types as the natural matte finish isn’t too drying or dew. It’s that perfect mix of both. It’s also vegan, cruelty-free and paraben-free. What more do you want? Shop online now.

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https://stylecaster.com/beauty/ulta-complexion-crush-foundation/ Ulta’s Complexion Crush Foundation goes viral on TikTok

Brian Ashcraft

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