Up in de Armas fans are pressuring studios for misleading movie trailers

entertainment

Apparently, stealing Beatles songs wasn’t Jack Malik’s only misdeed.

In a stunning blow to movie titans, a landmark court ruling could have a lasting impact on movie trailers deemed misleading.

As first reported by Variety, two disgruntled Ana de Armas fans filed a lawsuit against Universal Pictures in January this year in response to the 2019 romantic comedy, Yesterday. They claimed that their appearance in the trailer misrepresented the final product as their scenes would eventually be cut from the film.

Although Universal would challenge the allegations, citing previous films that had gotten away with such practices in the past and arguing that trailers are protected under the First Amendment, U.S. District Judge Stephen Wilson disagreed.

In his decision, he concluded that “Universal is right that trailers require a certain amount of creativity and editorial discretion, but that creativity does not outweigh the commercial nature of a trailer.”

The plaintiffs, who represent a class of movie customers, appear to be seeking at least $5 million in damages. With the film’s production costs estimated at just $26,000,000, that would be nearly a fifth of the original budget.

As the case moves to the next phase, the hot topic of discussion is how this could affect creative decisions in future movie trailers. Wilson muddyed the waters a little on this, stating that such discretion would only apply if a “significant portion” of “reasonable consumers” felt misled by a tag’s contents.

How far the interpretation of this statement will go is anyone’s guess, and I’m sure I can think of more than a few notable cases. Whether or not this will carry any significant weight remains to be seen, but if it means we’re not fooled that a film will basically be Heisenberg vs. Godzilla, then maybe it doesn’t matter so much.

https://twinfinite.net/2022/12/fans-up-in-de-armas-put-pressure-studios-over-deceptive-movie-trailers/ Up in de Armas fans are pressuring studios for misleading movie trailers

Isaiah Colbert

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