What is Air Max Day? What you need to know about this annual event

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There are a few shoes that have achieved celebrity status where just saying the name of the style evokes instant recognition. One of those iconic shoes is the Nike Air Max. You’ve probably seen a pair (you might even be wearing them right now) with their supportive rubber bottom, but you might not know the story behind them or that the shoe has its own holiday: Air Max Day. What is Air Max Day you ask? Just the biggest annual celebration of Nike innovation and the styles we’ve worn for more than three decades. This year, Nike celebrates the 35th anniversary, also known as the Emerald Anniversary, of the iconic Air Max design.

Air Max Day is a chance to celebrate the sneakers on your feet (and an excuse to buy a new pair or two). It started in 1987 when Nike first released the Air Max 1. The original Air Max 1 featured Air Max cushioning with the visible window in the heel of the shoe – one of the signature elements of the sneaker – and of course the famous Nike Swoosh. For the past three decades, Nike has continued to release Air Max sneakers. Designs ranged from neon details to rainbow stitching, but the classic Air Max design has stood the test of time with every iteration.

In 2014, the Air Max design was given its own tag to celebrate its continued success. Now that March 26th rolls around, you know it’s time to review Nike’s Air Max picks to give your shoes an annual boost. You can celebrate Air Max Day by browsing Nike’s website for new and limited edition Air Max models.

STYLECASTER | What is Air Max Day?

Courtesy of Nike.

While Air Max Day is officially on March 26th, Nike will be releasing new Air Max styles throughout the month. The pair pictured above, known as the AM 97s, will be released on March 31st, so keep updating Nike’s page. This pair even has a “35” embroidered in Roman numerals on the outer edge of the shoe to honor the anniversary.

The new releases arrive just in time for spring, with colorful sneaker options for women, men and kids (yes, you can have a full matching moment). Whether you’re drawn to pink and green accents or a sporty black base, there’s bound to be a Nike Air Max style to make your step springy. Read on for the Air Max styles to get your feet on before they sell out.

STYLECASTER | What is Air Max Day?

Courtesy of Nike.

Nike Air Max Dawn

These cheerful pink and green sneakers play with this season’s two biggest trend colors. They are made from 20 percent recycled materials and have a cool retro feel. If you look closely, you’ll spot the signature Nike swoosh on the upper of the shoe – a fun detail for die-hard Nike fans.

STYLECASTER | What is Air Max Day?

Courtesy of Nike.

Nike Air Max 270

The Air Max 270s are the ultra-sporty version of the classic Air Max design. They feature an extra large Air Max unit to support you on long runs, high jumps and everything in between. The style is available in nine different colors.

nike air max 90

Courtesy of Nike.

Nike Air Max 90

Embrace your maximalist side with these ultra-colorful take on the Nike Air Max 90 sneakers. Instantly take any outfit to the next level by slipping on these kicks, which feature all the iconic features you love from OG style, including a waffle pattern outsole and stitched overlays. You can also buy this style in more neutral colorways if those are a little too daring.

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Brian Ashcraft

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