Will Super Bowl 2023 Performers Get Paid Like Rihanna? NO.

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Do Super Bowl performers like Rihanna get paid?

Super Bowl 2023 performers don’t get paid, but that’s a long tradition, and they make money through increased popularity and sales from visibility. according to The Sporting News.

According to Sporting News, while Super Bowl halftime performers like Rihanna (and in the past Michael Jackson and Justin Timberlake) aren’t paid for their performance, they do receive other benefits.

For one, they will be exposed to a huge audience. “The Super Bowl is more of a cultural event than a sporting event,” said Brandon Brown, clinical assistant professor of sports management, said Reuters. “So you have people who aren’t sports fans at all watching the Super Bowl. The NFL has done a really good job of embedding itself in American culture.”

According to Esquirethe Super Bowl still draws nearly 100 million viewers, giving the cast tremendous exposure.

Rihanna is the premier Super Bowl halftime performer for the February 12, 2023 Super Bowl. The Kansas City Chiefs are playing the Philadelphia Eagles in the 2023 Super Bowl. CBS Sports has a list of all other Super Bowl halftime cast members Here.
According to ForbesRihanna returns to the stage after six years.

Here’s what you need to know:

Past Super Bowl performers have seen a large increase in sales

GettyRecording artist Justin Timberlake performs onstage during the Pepsi Super Bowl LII Halftime Show at US Bank Stadium on February 4, 2018.

According to the sports newsThe National Football League pays the “expenses of theatrical performances” associated with the halftime performances.

In other words, the stage, smoke, lighting, etc. are all being funded by the NFL, The Sporting News reported. Shakira and Jennifer Lopez’s halftime performance cost $13 million. Esquire reports.

However, according to Sporting News, cast members are generally seeing an increase in “their streaming numbers” due to the broadcast.

According to Sporting News, Justin Timberlake’s album sales skyrocketed 534 percent after he performed at halftime in 2019.

The reported Billboard Maroon 5 saw a 434% increase in sales after a Super Bowl halftime showing. Esquire reported that Lady Gaga’s digital catalog sales “up 1000% since her performance in 2017.”

Rihanna doesn’t need the money. It’s worth an estimated $1.3 billion according to CBS News.

The NFL pays for cast members’ expenses

GettyShakira (left) and Jennifer Lopez (right) perform during the Pepsi Super Bowl LIV Halftime Show at Hard Rock Stadium on February 2, 2020 in Miami, Florida.

Esquire reports that the NFL pays travel expenses for performers.

Controversy has arisen over the years due to the NFL’s historic practice of not paying halftime dancers and classifying them as volunteers. Jacobin reports.

2016, decided the NFL to pay some volunteers after controversy arose.

rihanna said on the NFL podcast The Process with Nate Burleson that she studied Beyoncé’s Super Bowl performance while practicing for herself.

“I’ve seen Beyoncé’s halftime performances a few times. She’s a beast and a whole other level. Actually just for inspiration,” Rihanna told the host.

“Motherhood, Oscars, Super Bowl; I’m still pinching myself, really.” She told Entertainment Tonight. “I’m grateful. I’m grateful.”

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