Xbox announces Project Amplify, a program to support black youth in the gaming industry

Xbox has officially launched Project Amplify, a new video series “aimed at amplifying the voices of black people within Xbox to inspire, educate and motivate youth across the US to pursue careers in gaming by empowering Real-life stories from Black leaders and employees from around the world will tell the Xbox ecosystem.”

Along with a teaser, the first details of Project Amplify have been shared on Xbox Wire by Black Communities at Xbox co-leads Q Muhaimin and James Lewis, and they begin by discussing the results of a recent Historically Black Colleges and Universities (HBCU) Connect poll which found that out of 200 respondents, 95% of US HBCU college students and alumni were interested in a career in the gaming industry.

34% said they wanted program management roles, 24% wanted engineering roles, and 18% wanted gaming development roles. Those numbers tell a story about black students looking to get into the gaming industry, but the reality paints a different picture, as “only 2% of video game industry professionals are black, compared to 13% of the US population.”

Project Amplify aims to change that, and features 14 black employees from across Xbox who “each share advice, insights into their current roles and highlights from their time in the gaming industry.” The hope is that Project Amplify will educate black youth and beyond about the many roles that make up the gaming industry and show them that they are can be a part of it.

“Growing up, I didn’t have much of an idea of ​​what my career would be like,” said Q Muhaimin. Even as a freshman major in computer science, I still had a very smattering of the opportunities the technology industry offered me.

“Throughout my college experience and internships, I’ve learned more about how big the world is — how many companies, careers, and ways there are to find or create a job you love. I want more people to know that there are opportunities, nothing is impossible or out of reach for them, and I encourage them to start pursuing their passions early.”

“In my early years I was more focused on what not to do than what I could be,” said James Lewis.
“It wasn’t until I grew up that I learned how to channel my passion for games into a career. I am now incredibly grateful to be celebrating more than 10 years into my dream career and I hope Project Amplify will inspire people to dream and take action towards their own goals. As my coaches and mentors would say, ‘Play to win rather than play not to lose.'”

In honor of this new initiative, Xbox has partnered with the 2022 Revolt Summit x AT&T for an event on September 24-25 to reach students through panels, networking opportunities and more.

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Adam Bankhurst is a news writer for IGN. You can follow him on Twitter @AdamBankhurst and further Pull out. Xbox announces Project Amplify, a program to support black youth in the gaming industry

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